Technology & Innovation Roundup: How UpsideHom is reimagining elder care


    UpsideHom co-founder and CEO Jake Rothstein said his grandmother was the inspiration behind his mission to reinvent senior living.

    After the death of his grandfather, she was living alone. She was in perfect health and didn’t want to relocate to an assisted living facility or nursing home, Rothstein said. But he knew she needed companionship and assistance with simple errands such as grocery shopping.