MIAMI STARTUP HAKU ENABLES ENDURANCE SPORTS THROUGH AN ALL-IN-ONE ADMIN PLATFORM

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    It’s no secret that fitness events like marathons and triathlons are demanding. They require stamina, determination, and skill in both mind and body. But what shouldn’t be hard are the administrative steps athletes need to take in order to take part in these events. And for organizers, setting up an event online can itself seem as insurmountable as a marathon.

    Enter haku, a Miami born and bred startup [the team is pictured above] that has developed a digital platform for planning and executing these endurance experiences.