How Kiddie Kredit scored a huge partnership with Equifax

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Kiddie Kredit founder Evan Leaphart wasn’t sure what to expect when he sent a cold pitch to Equifax (NYSE: EFX), one of the country’s premier credit reporting agencies.

He didn’t have an inside connection with the company; in fact, he didn’t even have a direct email address to contact. Instead he pitched his startup Kiddie Kredit, a platform that teaches children about credit scores, in a message to Equifax’s general inquiries email address. Then, he hoped for the best.