Fluix LLC was founded by University of Central Florida engineering graduates, but a TikTok tech reviewer injected credibility into the Orlando-based firm’s liquid-cooling PC hardware.
DaPoets, who has more than 78,000 followers on TikTok, earlier this year tested and reviewed the product. DaPoets was impressed with the the product, meant to improve PC performance. This not only exposes Fluix’s liquid-cooling PC hardware to more gamers, one of the firm’s target markets, but also helps build credibility for the 4-year-old startup, co-founder and CEO Abhishek Sastri told Orlando Business Journal. After the review, Fluix received a flurry of messages from potential customers.
