When subscription lunch service MealPass launched in Miami in January, and over the next few months in three other cities, it was all about offering customers lots of lunch choices from a curated list of local restaurants. Turns out, maybe it was too many choices for some customers.
“One of the pieces of feedback we kept getting was that it was getting increasingly difficult to select what you wanted to have for lunch because there were so many choices on the site … We needed to make it easier,” said Mary Biggins, who co-founded the company with Katie Ghelli.
