Unicorn startup bulks up creative efforts with new executive


“Unicorn” startup JetSmarter (valued at over $1 billion) has hired advertising veteran Matthew Atkatz as VP, executive creative director.

Atkatz previously worked in creative functions, from advertising and marketing, at established agencies such as 72andSunny, Wieden + Kennedy and Crispin + Bogusky. His career began two decades ago at the storied ad agency Ogilvy & Mather.