Tandem (formerly Coefficient), an Orlando startup developing a service that helps e-commerce companies better understand their customers shopping behavior and interests by combining analytics data, surveys and sales information, has raised $950K in funding from The Institute for Commercialization of Public Research ($300K), and other angel investors including Launa Stayer (Johnsonville Sausage). Explains cofounder and CEO Isaac Moredock, previously Chief Revenue Officer at Gainesville’s Grooveshark, Tandem was started because they realized companies had a hard time making sense of all the different siloed information and it compiled together in order to better understand who their customers really were. Read more here.
