flickchart

Flickchart

Flickchart is a website that allows film lovers to create a personal "best of all-time" list by choosing between pairs of films, instead of assigning arbitrary values (like a number of stars) to individual films. By virtue of getting random pairings of films, it can cause you to think differently about what merits each film has. The system works to achieve this in a way that trying to decide if a movie is an "8.3" instead of an "8.5" using other rating systems simply can't. You can also choose to rank within, or filter your list (your "Flickchart") by date, genre, actor, director, franchise, studio, or any combination.
Apopka
Seeking Capital? Yes
Development Stage: Commercial product sales

Company Overview

The explosion of growth in the volume and breadth of entertainment media – spurred by the Internet, wide broadband availability, new forms of expression, and the empowerment of self-publishers – has spawned a growth industry of websites to let the user preview, share, comment, and rate. But while the media themselves are undergoing a fast-paced evolution of content and form, the surrounding cloud of social media sites hasn’t matched the inventiveness of its subject material. We’re rethinking the basic modes of user interaction on social media sites, believing they should be an integral part of the user’s media ecosystem rather than a mildly interesting sidebar. Ranking films or albums should have all the fun of an addictive game; stumbling on movies you haven’t watched or games you haven’t played should be natural and effortless; finding people who love the same stuff as you should be easy and friendly; and coming up with that list of your favorite films, games, and bands of all time shouldn’t be a chore: it should be an emergent by-product of experiencing, discussing, and sharing what you like the most.

Product / Service

Flickchart is a website that allows film lovers to create a personal "best of all-time" list by choosing between pairs of films, instead of assigning arbitrary values (like a number of stars) to individual films. By virtue of getting random pairings of films, it can cause you to think differently about what merits each film has. The system works to achieve this in a way that trying to decide if a movie is an "8.3" instead of an "8.5" using other rating systems simply can't. You can also choose to rank within, or filter your list (your "Flickchart") by date, genre, actor, director, franchise, studio, or any combination.

Target Market

Flickchart offers multiple sources of revenue throughout the site, including movie-related banner advertising, and affiliate sales of movie-related merchandise - including items such as memorabilia, t-shirts and apparel, DVD & Blu-Ray discs, collectibles, posters, and other unique movie-themed gifts. Great care has been taken to choose affiliate and advertising partners that cater directly to our user demographic with an emphasis on movie-themed products, such as Amazon, Apple, Fandango, Netflix, and MovieGoods. This selective choosing allows us to increase our potential for increased referral and click-through rates through higher targeting. We're looking for investment to focus on added features, extended integrations with Facebook, Twitter, Netflix, and other social platforms, developing email & web marketing, as well as bolstering server infrastructure to handle growing traffic.