SpringBIG, a Boca Raton-based startup serving the cannabis industry, announced this month that is has raised $3.2 million in capital. The round was led by Green Acre Capital and HALLEY Venture Partners, with participation from members of The Arcview Group and other investors, and it brings the startup’s total amount raised to $6.3 million.
SpringBIG is a customer engagement and marketing platform for cannabis dispensaries and brands. Its data-driven approach includes loyalty and rewards, personalized messaging and analytics and its customers are cannabis stores in California, Colorado, Illinois, Maryland, Michigan and Washington state.
