Sneak peek: Tampa Bay Tech launches poweredUP tech series

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    Tampa Bay Tech plans to use its “poweredUP” brand at an increased number of events this year.

    Tampa Bay Tech began using the brand in spring 2017 for the poweredUP Tampa Bay Tech Festival, one of two flagship events. That event doubled in size between 2017 and 2018, said Jill St. Thomas, co-executive director.

    “We felt like last year the brand amplified to the point where it was something we wanted to leverage,” she said.