Several years ago, during a Thanksgiving holiday, Jeff Feuer met up with a childhood friend who had become an executive at a large teaching hospital in New York. Feuer himself had built a career in the medical device industry.
“He said, ‘Your reps are contaminating our operating rooms,’ Feuer recalled. ‘You see them in their scrubs at the airports, coffee shops, gas stations. They are getting a set of scrubs from the hospital and they were wearing them directly into the OR from their home.’’’