Retail software startup raises $3.5M in funding

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Boca Raton startup HiConversion Inc. has raised a multimillion-dollar round of funding to expand its sales development efforts.

Founded in 2006, HiConversion provides an e-commerce software platform designed to help retailers convert a larger chunk of their existing web traffic into sales using statistical analysis and mathematical modeling.

The company raised $3.5 million from an existing investor, Delray Beach-based private equity firm Littlebanc.