Reporter’s notebook: Entrepreneurs say there’s ‘something special’ about St. Pete

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    The founders of The Penny Hoarder and InsideOut made it clear during the Rise of the Rest stop in St. Petersburg that the city is a big part of their company’s growth.

    Top executives at both companies spent a lot of time talking about why they located their businesses in St. Pete when Steve Case, the venture investor behind Rise of the Rest, stopped in at their offices May 1.

    Location is a big factor for Case, the co-founder of America Online and chairman of Revolution, a Washington, D.C.-based investment firm. The Rise of the Rest tour is designed to highlight promising startups in areas outside of the major technology hubs.