Orlando Magic select VenueNext for app

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VenueNext, the tech firm founded by the San Francisco 49ers, has landed the Orlando Magic as its first outside big league investor after signing a deal with the team to develop an all-inclusive mobile application at Amway Center.

Developed by VenueNext, the new platform folds ticketing, food service, retail, parking, seat upgrades, gaming and video content — all services typically isolated in separate systems — into one application. The single-source technology consolidates the data analytics piece, enabling the Magic to get a better handle on customizing the fan experience, team officials said.

The new application will make its debut for the 2015-16 NBA season.