Jacksonville’s Fanatics Inc. online sports apparel and memorabilia retailer has inked a deal with the NFL that calls for the league to invest $95 million into the company and boosts Fanatics’ worth to more than $3.17 billion.
A Fanatics spokesman told the Times-Union the company is declining all comment. But several media accounts — most notably the Sports Business Journal — reported NFL owners voted unanimously in late March to purchase a 3 percent stake in Fanatics. That comes to about $95 million in value. The NFL Players Association has also purchased equity in the company.