Taking a step to boost local government technology and 305 techie pride, the city of Miami is getting behind the October 2 roll-out of the .miami top-level domain, a new extension that local firms will soon be able to use in place of the ubiquitous .com at the end of their company’s web address.
At a brief press conference on Thursday morning, city mayor Tomás Regalado and Commissioner Francis Suarez heralded the municipal backing of the private initiative, which could make millions for various companies that broker the sale of web addresses and hundreds of thousands for the city. Miami officials have been working with California-based registry firm minds + machines since 2012 to make the new domain extension happen. (The Internet Corporation for Assigned Names and Numbers, the Los Angeles non-profit that keeps web address standards on the Internet from devolving into a free-for-all, requires government participation when rolling out new top-level domains named after cities).
In exchange for letting minds + machines sell Miami’s name, the city is receiving a 50% cut of the money that firm makes acting as a wholesaler of new addresses for the next five years. The deal calls for the Miami’s government to receive no less than $250,000, according to Miami’s chief information officer Kevin Burns. Mayor Regalado said that amount will go to a discrete fund meant to foster government technology initiatives. Commissioner Suarez, who was the original champion of the public private-partnership, described it as a no-brainer.