Meet an entrepreneur competing at TechCrunch’s first SoFla pitch-off

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Jordan Shidlofsky is a sarcastic person and it often gets him in trouble via text message, where words can easily be misinterpreted.

The conundrum inspired the 28-year-old to create ContextIsKey, a mobile app he’ll present to a panel of judges and an audience of hundreds on Feb. 23 at TechCrunch’s pitch competition in Miami Beach, the first ever hosted in South Florida by the technology media outlet.