Magic Leap acquires game studio, poaches talent from animation firm


Billion-dollar startup Magic Leap has acquired a Texas-based game studio and poached about a dozen animation pros from another firm, Business Insiderreported on Monday. It is just the most recent hint that Magic Leap’s goal to debut revolutionary “mixed-reality” technology might include a content-creation component.

Founded in 2011 in Dania Beach by accomplished local entrepreneur Rony Abovitz, Magic Leap is said to be developing a head-mounted device that projects light rays into a user’s eye and then projects graphics into the real world using eye-movement tracking. Unlike virtual reality, Magic Leap’s mixed-reality reportedly interacts with physical objects, appearing more life-like. The company is valued at $4.5 billion.