Fruutfull among finalists at SoGal Florida, advances to national competition

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    Fruutfull, a one-year-old Tampa company with a unique design that allows women to personalize their brassiere size, is gaining traction.

    The company placed in the top five for Startup of the Year powered by Established, and accepted invitations to join Embarc Collective and the Tampa Bay Wave. On Monday, Fruutfull was one of four regional finalists at the SoGal Global Pitch Competition in Florida.