How Jeff Vinik helped Peerfit win financial backing from the owner of the Boston Celtics

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    Ed Buckley, CEO of Tampa digital health firm Peerfit, wasn’t sure what would come from a pitch call with Causeway Media Partners on a Friday afternoon in June.

    His expectations weren’t all that high. Causeway had reached out to Peerfit by phone, but Peerfit gets about 20 of those calls a week and doesn’t always take them, Buckley said. Plus, it was late in the day, just before the weekend started — a tough time for business to get done.

    It’s safe to say the outcome exceeded his expectations.