Goodbye, Google: Miami small businesses spend on Instagram to reach customers

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    Isabel and Susana Garcia, the proprietors of Garcia Nevett – Chocolatier de Miami, have three business “storefronts.”

    One opened four months ago on Southwest 57th Street in South Miami. The sisters, immigrants from Venezuela, have been making chocolate confections for a decade. When they arrived in Miami almost a decade ago, they restarted their business out of their homes, then expanded to wholesale. This year, they decided they wanted to make their brand more experiential, and opened up a retail shop. You can see (and smell) the chocolate being made throughout the day. Today the sisters sell more than 4,000 items per week.

    The sisters’ second and third “storefronts” are their Instagram and Facebook pages. There, they have approximately 10,000 followers and counting.