GE picks Boston for new headquarters, unmoved by Florida’s low-tax pitch


After eight months of anticipation GE, one of the world’s biggest companies, said Wednesday it will move its headquarters to Boston — in a state associated so long for high taxes that it’s still known as Taxachusetts.

GE looked at Dallas, Cincinnati, Atlanta and, nearby New York, considering 40 possible locations in all. It even got a direct pitch from Florida’s own governor. Everybody wanted to be home to the new headquarters that would replace GE’s 42-year-old campus-like HQ in suburban Connecticut.

In picking Boston, GE signals it wants to be best known, not as some aging conglomerate, but as a tech-savvy, smart company charging full-speed into the 21st century.