Game-changer for student businesses

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Two student-run companies have acquired high-traffic retail space in the Reitz Student Union for a full academic year.

The companies, Atheris Games and Raw Moment Studios, were selected through an innovative business planning competition hosted by a coalition of the J. Wayne Reitz Union, the Warrington College of Business Entrepreneurship and Innovation Center and the Miller Retail Center.

The annual competition requires participants to develop and present a large-scale business plan to a panel of investors, retail experts, faculty mentors from the College of Business and Reitz Union representatives. Winning student entrepreneurs receive a lease for a 2,048-square-foot space in the highly trafficked Reitz Union, furnishings and fixtures for the leased space, utilities such as IT support and housekeeping, advising from retail and entrepreneurial experts, and access to Reitz Union strategic partners.