Florida Institute Funds Altamonte Springs-based FreshSurety


The Florida Institute for the Commercialization of Public Research (the Florida Institute) announced today that it has finalized a funding agreement with FreshSurety, an Internet-of-Things (IoT) company with technology developed at the University of Florida. The Florida Institute supports new company development and expansion based on publicly-funded research, and bridges early funding gaps for companies licensing technology out of Florida-based universities and research institutions.

Retailers today cannot consistently assure fresh produce quality, with 75% of quality and 50% of shelf life diminished before it is visually apparent. FreshSurety focuses on increasing retail sales margins by using IoT technology to report real-time freshness based on produce respiration rates, for individual produce cartons anywhere in the world at a few cents per case. This provides retailers and producers with up-to-date shelf life information, enabling them to market higher quality products with less waste.