After receiving $2M in recent funding, emerging event marketing application Feathr has relocated to a larger commercial office space in Gainesville’s Innovation Square to accommodate their growing size. Feathr partnered with commercial real estate developer Trimark Properties in their move from the Innovation Hub at the University of Florida to their customized and newly-renovated space in Innovation Square just a few blocks away.
What does Feathr do?
Feathr’s co-founders Aidan Augustin and Aleksander Levental started their business four years ago with the idea of revamping outdated interpersonal networking using digital business cards instead of physical ones. From those humble beginnings, Feathr transformed into an event mobile application company, working with more than 350 conferences over the course of two and a half years. While working with such industry leaders as Reed Exhibitions and UBM, Feathr refined their vision, using their experiences in the event marketing industry to pivot into a focus on event organizers by creating an all-encompassing marketing cloud. Feathr’s analytics platform helps businesses track marketing data and campaigns, enabling event coordinators to connect and engage with their audience online and on mobile devices. Event organizers each have an interactive digital profile built for smartphones that consolidates contacts and social networks. Using this interface, organizers can manage several events, share their profile and receive schedule updates. Currently, Feathr’s software is used to power over 200 events in countries such as the US, Germany, Australia, and France.