Entrepreneur Tony DiBenedetto suggests a new way to market Tampa-St. Pete

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    Tampa-St. Pete needs to change its pitch in order to attract businesses and skilled workers, according to tech entrepreneur Tony DiBenedetto.

    “We talk about paying no income tax and cheap labor and affordable housing and great weather. I think that strategy doesn’t work anymore,” said DiBenedetto, co-founder and former CEO of Tribridge, a technology services firm, and entrepreneur-in-residence at Tampa Bay Wave. “I’ve always thought we should be selling the quality of this area.”