Digital wellness company raises $2.3M in latest funding effort

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The Tampa-based Peerfit, a digital wellness company that encourages people to exercise, has raised $2.3 million capital in its latest round of funding. Tampa Bay Lightning NHL team owner Jeff Vinik and Founder of Outback Steakhouse Chris Sullivan were among the investors, which included some from the healthcare and digital health sectors.

“The biggest thing we’re doing is opening up some major cities and areas of the country that we hadn’t touched before,” says Peerfit President Scott Peeples.