CHATTING WITH THOMAS DESERNIA: FORBES 30 UNDER 30 WINNER STARTED SA COMPANY FROM AN INSTAGRAM ACCOUNT

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    Thomas DeSernia started an e-commerce company out of his bedroom with 50 T-shirts and an Instagram account in 2013 and turned it in to what it is today – an outdoor lifestyle brand.

    Through SA Company, headquartered in Boca Raton with about 150 employees, consumers can purchase apparel, gear and accessories for fishing, hunting, boating and other outdoor activities. DeSernia also launched Alpha Defense Gear, a brand selling military-themed outdoor wear.  Because of the company’s success marketing products – that Instagram channel now has a million followers –  DeSernia also started a marketing company called SA Marketing, or SAMA.

    This year, DeSernia was named to Forbes’ prestigious 30 under 30 for his success in the retail and ecommerce sectors.