Publisher: IP Marketing Advisor
Date: July 31, 2012

Given the increasing use of social media, it was probably inevitable: universities are going to have to become skilled in promoting online voting to help their start-ups win some business plan competitions. The University of Central Florida (UCF) has just done that for the Mesdi team, a UCF clean energy start-up company, to help it compete in the online voting portion of the Department of Energy National Clean Energy Business Plan Competition. And while the team did not win the competition, the UCF Office of Technology Transfer says it has learned some valuable lessons.

“This particular company is one of the first to have been formed out of this [DOE] initiative,” says Svetlana Shtrom, PhD, MBA, director of technology commercialization, who notes that this particular competition was just the most recent in a series that her office has worked on with Mesdi. Read more here.