Behind the deal: uBreakiFix acquisition started with ‘mystery shopping’ test

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    Justin Wetherill finally got the call in 2015.

    The president of Orlando-based tech repair company uBreakiFix had been cold-calling the significantly larger Nashville-based electronics insurance provider Asurion LLC to potentially partner with them. Unbeknown to Wetherill, Asurion had been mystery shopping at uBreakiFix stores in Orlando and New Jersey to determine if it wanted to partner with the Orlando company that repairs cellphones and other electronic devices.