Maxeme Tuchman’s appearance on the Today Show Nov. 12 helped set off a flurry of holiday orders for her Miami-based edtech startup Caribu. That was to be expected because Caribu’s video-calling solution brings kids together with their friends or relatives to read, draw and play games toether. But the national media exposure also helped reel in new strategic investors, which resulted in a capital boost from a group of female and minority funders.
That’s not all. November saw Caribu become an e-commerce company for the first time, because the startup bundled subscriptions for Caribu with physical books from one of its publishers. Children received a book they could touch and feel as well as a way to connect on Caribu and read together with their loved ones anywhere, anytime. Sales on Black Friday alone brought in half of November’s revenue, said Tuchman, Caribu’s CEO who co-founded the company with Alvaro Sabido.